Brand Equity – Pop-Up Ads: Intrusive, Yet Popular

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  • 9 years ago
Digital is in vogue & in India pop-ups seem to be the way to go! Attempt to access a site & instead of access to the relevant information, one is instead served a barrage of pop-up ads. In this edition, Brand Equity finds out if marketers believe a random pop-up is going to bring them business?

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