‘Time & tide’ can easily be listed as the advertisers’ biggest foe! What worked in the yester years and made history then, turns ‘archaic’ and redundant with a blink of an eye! While the world today seems enamored by Niantic & Nintendo’s Augmented Reality offering ‘POKEMON GO’, this is a story every marketer ought to know! We at Brand Equity thought it was only apt to bring you the evolution of the Pokemon franchise tracing 2 decades ago that today made Nintendo’s share price jump by an staggering 70%. Tune in.