Rajat Mehta, National Head, Retail Marketing & Brand Management, YES BANK | In Conversation with Sonali Krishna | Brand Equity - video Dailymotion

Name: Rajat Mehta, National Head, Retail Marketing & Brand Management, YES BANK | In Conversation with Sonali Krishna | Brand Equity
Uploaded: 2018-10-23T08:29:41+00:00
Duration: 23 min 25 s
Channel: ET NOW
Description: This week on Brand Equity, Sonali Krishna catches up with Rajat Mehta, National Head, Retail Marketing & Brand Management at YES BANK as they discuss the young bank's journey to becoming the fourth largest private sector bank in the country, what it takes to earn consumer trust in the BFSI sector, why the IPL was a significant investment and much more!

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This week on Brand Equity, Sonali Krishna catches up with Rajat Mehta, National Head, Retail Marketing & Brand Management at YES BANK as they discuss the young bank's journey to becoming the fourth largest private sector bank in the country, what it takes to earn consumer trust in the BFSI sector, why the IPL was a significant investment and much more!

Rajat Mehta, National Head, Retail Marketing & Brand Management, YES BANK | In Conversation with Sonali Krishna | Brand Equity

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