Brand Equity | Brands in alliance with NH7 weekender

Impatience seems to be the buzzword of the year. No one wants to spend time dedicated to watching a TVC or looking at a print ad. However, consumers are more responsive to activation programs because then they are also part of a fun activity. NH7 Weekender, gives brands a chance to do exactly this. But are brands making the most of this opportunity? Brand Equity gets you more details.