Brand Equity | Brands 'poised to rise' beyond boundaries
  • 8 years ago
They're brands that have hit top gear to be at the apex on home turf. But what's caught their pace on the global circuit? Tune in as India's ace marketers - Mukund Rajan, Chief Brand Officer, Tata Group, Shireesh Joshi, Head of Strategic Marketing, Godrej Group and Apurva Chamaria, Vice President & Head of Global Brand & Digital Marketing, HCL Tech - discuss their challenges on taking the 'global' turn, with Sonali Krishna on Brand Equity.
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