4 years ago

Karthi Kumar Marshan, CMO, Kotak Mahindra Bank Ltd, Josy Paul, Chairman & CCO, Bbdo India and Partha Sinha, Managing Director, McCann Worldgroup India | In Conversation with Sonali Krishna | Brand Equity

ET NOW
ET NOW
'Capitalist morality is a bit of an oxymoron, because majority of the evils of society was started by capitalism.'
The Nike ad starring controversial ex-NFL quarterback Colin Kaepernick has stirred quite a wrangle, not only in the US, but also among marketers, ad men & communication industry leaders across the globe. Sonali Krishna caught up with Karthi Kumar Marshan, CMO at Kotak Mahindra Bank Ltd. Josy Paul, Chairman & CCO at Bbdo India and Partha Sinha, Managing Director at McCann Worldgroup, India to debate and discuss the myriad questions that come with brand vigilantism!

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