In the first segment of Brand Equity, we bring you the top three most trusted brands. Colgate was named India’s Most trusted brand for the fifth year in a row to be followed by Tata Salt at No. 2 & Dettol at No. 3. Also, catch Issam Bachaalani in his first ever interview since becoming the MD of Colgate Palmolive.

One of the biggest shockers this year was Nestle's Maggie noodles. From being on the top 5 Most Trusted Brands’ List, it is now one amongst the bottom 5. Brand Equity gets you a report on it.