Digital is in vogue & in India pop-ups seem to be the way to go! Attempt to access a site & instead of access to the relevant information, one is instead served a barrage of pop-up ads. In this edition, Brand Equity finds out if marketers believe a random pop-up is going to bring them business?



In this edition, Brand Equity showcases Snapdeal’s ‘Yeh Diwali Ki Dil Deal Wali’ ad featuring Aamir Khan. FCB Ulka is the agency responsible for this ad & it’s CCO – Satbir Singh shares light on how the idea came about. Listen in.