Marketing Strategy for SMEs with Simon Fawkes - Conversations with Priya Ep # 13 | Podcast
- 3 years ago
#trademarking #branding #entrepreneurtips
In this conversation Priya talks to Simon Fawkes on branding, its applications to businesses and entrepreneurs today, the most obvious barriers being the cultural and language barriers that one faces in dealing with individuals from different geographical locations. Simon educates on how he reframes businesses to overcome challenges like this.
Simon discusses the desire of many companies that want to become as popular as Starbucks, Simon reflects on this with the development and growth of two companies which have today become household names , the body shop and icebreaker.
Other talking points include brand building, securing 'digital territories' in business, trademarking company names ,timeframes in registering businesses , global movement for small entrepreneurs and challenges faced by small entrepreneurs.
ABOUT SIMON FAWKES
Mr Simon Fawkes is an experienced business coach who specialises in strategy and digital marketing for SME companies. He is a reformed engineer and a linguist who loves using his analytical and creative talents.
As a Mind shop accredited coach, he delivers coaching and training through an online platform which clients can access 24x7 from anywhere in the world. As director of Glass Bottom Boat Ltd he has first-hand experience of running a small business and he understands the importance of using the latest digital marketing techniques.
Over the past 15 years, he has successfully helped businesses in sectors such as electronics, construction equipment and specialised manufacturing to break new frontiers and transform the way that they operate.
Reach Simon @
LinkedIn : https://www.linkedin.com/in/simonfawkes/
Website: www.b2m.co.nz
TIMESTAMPS
Feel free to choose a chapter you want to skip in by clicking the timestamps below!
00:00 - Introduction
00:20 - Introduction of guest speaker
02:00 - Welcome Simon Fawkes
04:30 - Cultural and language barriers
09:40 - Branding, an important tool in marketing.
13:45 - Global movement for small entrepreneurs
17:30 - Registering and trademarking a company name
21:30 - Challenges faced by small entrepreneurs
27:15 - Conclusion
In this conversation Priya talks to Simon Fawkes on branding, its applications to businesses and entrepreneurs today, the most obvious barriers being the cultural and language barriers that one faces in dealing with individuals from different geographical locations. Simon educates on how he reframes businesses to overcome challenges like this.
Simon discusses the desire of many companies that want to become as popular as Starbucks, Simon reflects on this with the development and growth of two companies which have today become household names , the body shop and icebreaker.
Other talking points include brand building, securing 'digital territories' in business, trademarking company names ,timeframes in registering businesses , global movement for small entrepreneurs and challenges faced by small entrepreneurs.
ABOUT SIMON FAWKES
Mr Simon Fawkes is an experienced business coach who specialises in strategy and digital marketing for SME companies. He is a reformed engineer and a linguist who loves using his analytical and creative talents.
As a Mind shop accredited coach, he delivers coaching and training through an online platform which clients can access 24x7 from anywhere in the world. As director of Glass Bottom Boat Ltd he has first-hand experience of running a small business and he understands the importance of using the latest digital marketing techniques.
Over the past 15 years, he has successfully helped businesses in sectors such as electronics, construction equipment and specialised manufacturing to break new frontiers and transform the way that they operate.
Reach Simon @
LinkedIn : https://www.linkedin.com/in/simonfawkes/
Website: www.b2m.co.nz
TIMESTAMPS
Feel free to choose a chapter you want to skip in by clicking the timestamps below!
00:00 - Introduction
00:20 - Introduction of guest speaker
02:00 - Welcome Simon Fawkes
04:30 - Cultural and language barriers
09:40 - Branding, an important tool in marketing.
13:45 - Global movement for small entrepreneurs
17:30 - Registering and trademarking a company name
21:30 - Challenges faced by small entrepreneurs
27:15 - Conclusion