Marketing In The New Normal with Dr. Alby Kurian | Conversations with Priya EP #6 | Podcast
- 3 years ago
#marketing #newnormal #podcast
Priya Mishra sits Dr Alby Anand Kurian about the role of marketing in the new normal -- or outside the norm. We talked about the marketing concepts that Dr Alby has conceived and developed, and how these strategies play a significant role in the new normal. Another main great topic is about the reality of products and how marketers are using this in their sales and marketing strategies. How are these powerful ads create ever-lasting emotions, and how it plays a big part in every aspect of our lives.
One person who truly walked with a lot of emotions is Mahatma Gandhi. Proof that emotions do sell better. Another, which is the total opposite, is Trump. People are talking negatively, but in terms of marketing, he's able to sell magazines. People consume materials with his face on it.
ABOUT DR. ALBY ANAND KURIAN
Dr.Alby Anand Kurian is a Marketing theorist and writer; he has been featured among thirty marketers from around the world.
Anand Kurian was educated at Bombay Scottish School, St. Xavier’s College and Government Law College, Mumbai. He stood first in his division at the University of Cambridge ISC examination, he outranked IIT, IIM, IIT-IIM and G.S.Medical College students; at law, he topped Moot Courts in the city, the state as well as in the country. His PhD thesis was recommended by two Deans of IIM, Ahmedabad.
He trained in advertising in New York and founded Emphasis. The company has conceived and executed advertising work for multinational majors such as Procter & Gamble, Unilever and Nestle, and for products such as Lays, Ariel and Coca Cola.
For his next book, professionals from all over the world, from Narayana Murthy, the founder of Infosys, to the co-authors of Kotler’s Marketing Management, are interpreting his management concepts, in their own areas of specialisation.
CONNECT WITH DR. ALBY
○ LinkedIn - https://www.linkedin.com/in/alby-anand-kurian-0359911a3/
TIMESTAMPS
Feel free to choose a chapter you want to skip in by clicking the timestamps below!
00:00 - Introduction
00:16 - Introducing the guest speaker
01:53 - Welcome Dr. Alby Anand Kurian
10:22 - Role of marketing
17:21 - Marketing has reached a pinnacle
18:15 - Laggards lock
27:30 - Social media
29:29 - future of marketing
30:44 - Conclusion
Priya Mishra sits Dr Alby Anand Kurian about the role of marketing in the new normal -- or outside the norm. We talked about the marketing concepts that Dr Alby has conceived and developed, and how these strategies play a significant role in the new normal. Another main great topic is about the reality of products and how marketers are using this in their sales and marketing strategies. How are these powerful ads create ever-lasting emotions, and how it plays a big part in every aspect of our lives.
One person who truly walked with a lot of emotions is Mahatma Gandhi. Proof that emotions do sell better. Another, which is the total opposite, is Trump. People are talking negatively, but in terms of marketing, he's able to sell magazines. People consume materials with his face on it.
ABOUT DR. ALBY ANAND KURIAN
Dr.Alby Anand Kurian is a Marketing theorist and writer; he has been featured among thirty marketers from around the world.
Anand Kurian was educated at Bombay Scottish School, St. Xavier’s College and Government Law College, Mumbai. He stood first in his division at the University of Cambridge ISC examination, he outranked IIT, IIM, IIT-IIM and G.S.Medical College students; at law, he topped Moot Courts in the city, the state as well as in the country. His PhD thesis was recommended by two Deans of IIM, Ahmedabad.
He trained in advertising in New York and founded Emphasis. The company has conceived and executed advertising work for multinational majors such as Procter & Gamble, Unilever and Nestle, and for products such as Lays, Ariel and Coca Cola.
For his next book, professionals from all over the world, from Narayana Murthy, the founder of Infosys, to the co-authors of Kotler’s Marketing Management, are interpreting his management concepts, in their own areas of specialisation.
CONNECT WITH DR. ALBY
○ LinkedIn - https://www.linkedin.com/in/alby-anand-kurian-0359911a3/
TIMESTAMPS
Feel free to choose a chapter you want to skip in by clicking the timestamps below!
00:00 - Introduction
00:16 - Introducing the guest speaker
01:53 - Welcome Dr. Alby Anand Kurian
10:22 - Role of marketing
17:21 - Marketing has reached a pinnacle
18:15 - Laggards lock
27:30 - Social media
29:29 - future of marketing
30:44 - Conclusion