Why You Need to Choose The Right Brand Name with Binh Rey | Conversations with Priya Ep #8 | Podcast
- 3 years ago
#branding #trademark #cybersecurity
Binh Rey, Trademark Attorney from Baxter IP, spends time with Exante's Priya Mishra discussing branding, franchising, fake brands, cybersecurity in the market and much more. A lot of businesses don't take into account how big their brand can be in the future. Not a lot of businesses owners think hard about their name. They don't take into account how others might have the same name. Some things to think about when you think about your brand name: Is it trademarkable? Is it good? Does it mean anything to your company? Are others using the same name?
Other topics addressed include Amazon's concept of branding, branding of Indian food and cuisine, brand value, technology disruptors, trademarking, and the importance of being a distinct brand.
Binh Rey, Trademark Attorney from Baxter IP, spends time with Exante's Priya Mishra discussing branding, franchising, fake brands, cybersecurity in the market and much more. A lot of businesses don't take into account how big their brand can be in the future. Not a lot of businesses owners think hard about their name. They don't take into account how others might have the same name. Some things to think about when you think about your brand name: Is it trademarkable? Is it good? Does it mean anything to your company? Are others using the same name?
Other topics addressed include Amazon's concept of branding, branding of Indian food and cuisine, brand value, technology disruptors, trademarking, and the importance of being a distinct brand.