Alibaba says Singles' Day sales hit 91.2 billion yuan in first hour
  • 4 years ago
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The world's largest shopping event ' Single's Day', brought to us by Chinese e-commerce giant Alibaba kicked off today.
And within the first 90 seconds of it going live, the company says it processed an astonishing one-point-four billion dollars worth of consumer orders.
Our Hong Yoo reports.
Millions of people waited for the clock to strike midnight to starting clicking their way through the limited amount of items on sale.
And just within the first hour, Chinese e-commerce giant Alibaba said it had racked up a staggering 13 billion U.S. dollars in sales on its tenth annual Single's Day event.
On Singles' Day, China's version of Cyber Monday and Black Friday, shoppers were eager to shop for items such as cosmetics, clothes, and furniture from 200-thousand different brands.
Alibaba says over 500 million users are expected to browse its shopping sites such as Tmall and Taobao over the 24 hour period.
Consumers also ordered goods worth some 8-point-16 billion dollars within 18 minutes beating Alibaba's entire day's sales in 2014.
Last year, Alibaba posted Single's Day sales totaling 30-point-8 billion dollars, almost four times the online sales made on Cyber Monday in the U.S.
Single's Day is also an opportunity for South Korean companies as the Chinese market is home to 1-point-3 billion consumers.
A considerable amount of Korean companies recorded sales higher than their annual sales on this day alone.
K-beauty, which is also popular in China, helped sales of Korean cosmetic brands such as Amore Pacific, LG Household & Health Care and Aekyung explode.
In 2018, South Korea was the third among foreign countries to have sold the most on Single's Day.
The Chinese e-commerce giant started its Single's Day shopping event on November 11th, 2009.
Single's Day was started in the 1990s by Chinese college students as a celebration for people without romantic partners.
While China's economy has been slowing due to the impact of the U.S.-China trade dispute, Alibaba's Single's Day trading performance has drawn attention as a gauge of consumer vitality in the world's second biggest economy.
Hong Yoo, Arirang News.
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