World climbing champion climbs a 33-story building with LG's vacuum cleaner
- 8 years ago
Thinking outside the box is crucial for survival in the Korean market.
LG Electronics is doing a good job at that... grabbing the public' attention with an unconventional marketing strategy.
"We came up with a lot of ideas to effectively show the suction power of our product. So we chose the most innovative and shocking idea."
And that's exactly what the company's product named Cord Zero achieved.
The cordless vacuum cleaner was used by American extreme climbing champ, Sierra Blair-Coyle, to successfully scale a 33-story skyscraper...over 140-meters tall.
The feat was done with nothing but two vacuum cleaners in Blair's hands.
The promotional video available online reached over 6-point-5 million views in less than four days of its release.
LG Electronics is doing a good job at that... grabbing the public' attention with an unconventional marketing strategy.
"We came up with a lot of ideas to effectively show the suction power of our product. So we chose the most innovative and shocking idea."
And that's exactly what the company's product named Cord Zero achieved.
The cordless vacuum cleaner was used by American extreme climbing champ, Sierra Blair-Coyle, to successfully scale a 33-story skyscraper...over 140-meters tall.
The feat was done with nothing but two vacuum cleaners in Blair's hands.
The promotional video available online reached over 6-point-5 million views in less than four days of its release.