The launch of Meta's Threads messaging app has attracted the attention of advertisers looking for new social channels to reach consumers amid Twitter's ongoing struggles. Threads' significant sign-up numbers have attracted the attention of advertisers eager to explore the advertising potential on the platform, especially those who have become disillusioned with Twitter's brand safety issues and offensive content. Advertisers are excited about the potential addition of features like chronological feeds and hashtag search on Threads, as they would enhance content targeting and audience understanding. The level of user engagement and the specific audience on Threads remains to be seen, and advertisers are closely monitoring the number of daily active users and the types of conversations taking place on the platform.