Samsung Electronics extends Olympic sponsorship to 2028 Los Angeles Games
- 5 years ago
Samsung Electronics is extending its Olympics sponsorship deal until 2028.
The deal was signed Tuesday in Seoul by IOC president Thomas Bach and Samsung Electronics vice chairman Lee Jae-yong.
While the value of the deal was not stated, Samsung is one of the largest Olympic partners, and had previously spent an average of 100-million U.S. dollars on sponsorship every 4 years.
Samsung said it will continue as the worldwide Olympic partner for wireless communications equipment and computing equipment, and promote AI, VR, AR and 5G features of that equipment.
The deal was signed Tuesday in Seoul by IOC president Thomas Bach and Samsung Electronics vice chairman Lee Jae-yong.
While the value of the deal was not stated, Samsung is one of the largest Olympic partners, and had previously spent an average of 100-million U.S. dollars on sponsorship every 4 years.
Samsung said it will continue as the worldwide Olympic partner for wireless communications equipment and computing equipment, and promote AI, VR, AR and 5G features of that equipment.