Record-Breaking Black Friday Online Sales Soar to $9.8 Billion, Surpassing Last Year's Figures
  • 5 months ago
Online Black Friday shopping sales climbed 7.5% from last year, reaching a record level of $9.8 billion according to data from Adobe Analytics. Purchases of electronics such as smartwatches, TVs, and audio equipment contributed significantly to the increase in online sales on Black Friday. Other popular days during Cyber Week from Thanksgiving Day to Sunday saw online spending levels reaching $5 billion. Buy now, pay later programs continue to grow in popularity, with a 20% year-over-year increase in users and an estimated $782 million in sales on Cyber Monday alone.