Like Icarus, Juul Flew Too Close To The Sun
  • 4 years ago
E-cigarette maker Juul is starting to choke.
According to Gizmodo, Juul is preparing for more layoffs, and may ultimately pull out of some overseas markets.
The company is in the midst of dealing with regulatory crackdowns and multiple investigations into its products and marketing tactics.
Juul flew close to the sun a few years ago when it dominated the market for vape products, but has seen a spectacular fall from its prime.
Juul's incredibly popular fruity flavors were pulled from sale as health officials said the pods contributed to an epidemic of youth nicotine use.
In response, Juul has considered a number of methods to try to curb the sale to and use of its products by minors, including with age-locked verification tools.
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