New Photojournalist Barbie to be Released
- 5 years ago
Mattel Partners With National Geographic to Release Photojournalist Barbie...
Mattel recently announced the release of a new line of Barbie dolls that highlight exploration and science-based professions. They’ve reportedly entered a worldwide licensing agreement with National Geographic to create the dolls. According to Mattel, each doll and playset will come with “relevant accessories” that have been authenticated by an “advisory council.” The council is reportedly made up of female National Geographic Explorers and the magazine’s editor-in-chief, Susan Goldberg. As stated by Goldberg, National Geographic’s partnership with Mattel has been done with the hopes of “[reaching] kids in a new way.”
Mattel recently announced the release of a new line of Barbie dolls that highlight exploration and science-based professions. They’ve reportedly entered a worldwide licensing agreement with National Geographic to create the dolls. According to Mattel, each doll and playset will come with “relevant accessories” that have been authenticated by an “advisory council.” The council is reportedly made up of female National Geographic Explorers and the magazine’s editor-in-chief, Susan Goldberg. As stated by Goldberg, National Geographic’s partnership with Mattel has been done with the hopes of “[reaching] kids in a new way.”