Mattel Partners With National Geographic to Release Photojournalist Barbie
- 5 years ago
Mattel Partners With National Geographic
to Release Photojournalist Barbie.
Mattel recently announced the release of a new line of Barbie
dolls that highlight exploration and science-based professions. .
They’ve reportedly entered a worldwide licensing
agreement with National Geographic to create the dolls. .
Barbie allows girls to try on new roles through
storytelling by showing them they can be anything
… girls can now imagine themselves as an
astrophysicist, polar marine biologist and more, Lisa McKnight, Senior Vice President of Barbie, via NBC.
According to Mattel, each doll and playset
will come with “relevant accessories” that have
been authenticated by an “advisory council.”.
The council is reportedly made up of
female National Geographic Explorers and
the magazine’s editor-in-chief, Susan Goldberg.
As stated by Goldberg, National Geographic’s
partnership with Mattel has been done with
the hopes of “[reaching] kids in a new way.”.
Helping people understand the world is,
and always has been, the core purpose of
National Geographic … Through our
partnership with Barbie, we are excited to
reach kids in a new way, using the power
of play to inspire our next generation of
explorers, scientists and photographers, Susan Goldberg, via NBC
to Release Photojournalist Barbie.
Mattel recently announced the release of a new line of Barbie
dolls that highlight exploration and science-based professions. .
They’ve reportedly entered a worldwide licensing
agreement with National Geographic to create the dolls. .
Barbie allows girls to try on new roles through
storytelling by showing them they can be anything
… girls can now imagine themselves as an
astrophysicist, polar marine biologist and more, Lisa McKnight, Senior Vice President of Barbie, via NBC.
According to Mattel, each doll and playset
will come with “relevant accessories” that have
been authenticated by an “advisory council.”.
The council is reportedly made up of
female National Geographic Explorers and
the magazine’s editor-in-chief, Susan Goldberg.
As stated by Goldberg, National Geographic’s
partnership with Mattel has been done with
the hopes of “[reaching] kids in a new way.”.
Helping people understand the world is,
and always has been, the core purpose of
National Geographic … Through our
partnership with Barbie, we are excited to
reach kids in a new way, using the power
of play to inspire our next generation of
explorers, scientists and photographers, Susan Goldberg, via NBC