Gifts trends for earlier Chuseok holiday in S. Korea
- 5 years ago
Chuseok, Korean thanksgiving, is held on the 15th day of the 8th month of the lunar calendar and family members from afar gather together to share food, spend quality time together and also share gifts.
This year the holiday comes a week earlier than last year, and three weeks earlier than 2017, meaning more summer products are on offer as Chuseok gifts.
Our Kim Hyesung reports on this year's Chuseok gift trend.
From fruits and canned pork to health-related products, packaged gifts are on display for Chuseok, Korea's thanksgiving holiday.
This year, there are more summer fruits for fruit packaged gifts, like melons and shine muscat grapes, on top of the usual apples and pears, as the Chuseok holiday falls on September 13th this year, the earliest it has been since 2014.
Korean beef is also a hot item.
"Premium Korean beef gift sets priced roughly between 100 to 1,000 U.S. dollars are also on offer."
At department stores, premium beef priced 3,000 U.S. dollars saw sales soar.
Pre-orders for Korean beef at supermarkets went up by double digits on-year, as the weather is relatively hot, meaning people prefer refrigerated beef to grill rather than buying frozen beef that is used for soup .
"Sales of refrigerated meat went up to 36 percent in 2014, when Chuseok fell in early September. So we increased the number of refrigerated beef sets by ten percent this year.
In addition, everyday items like shampoo, health-related products including vitamins and Korean ginseng products, known to help boost physical and mental activity, also saw sales go up.
"I would like to buy health related products like ginseng. They are pricey but I can tell my parents like those goods."
"Beef, fruits, you can't eat them all and they get spoiled. So I prefer practical goods, like shampoo.
Canned luncheon meat is the number one best selling Chuseok gift this year. Many businesses use canned pork as the price also falls between 25 dollars and 80 dollars, within the 80-dollar limit that can be spent on gifts under the Improper Solicitation and Graft Act, known as 'Kim Young-ran Act'.
It also has a long expiration date and this year, a wider range of packaged canned meat, like packaged canned pork with olive oil, seaweed, and canned tuna filled the shelves.
Kim Hyesung, Arirang News.
This year the holiday comes a week earlier than last year, and three weeks earlier than 2017, meaning more summer products are on offer as Chuseok gifts.
Our Kim Hyesung reports on this year's Chuseok gift trend.
From fruits and canned pork to health-related products, packaged gifts are on display for Chuseok, Korea's thanksgiving holiday.
This year, there are more summer fruits for fruit packaged gifts, like melons and shine muscat grapes, on top of the usual apples and pears, as the Chuseok holiday falls on September 13th this year, the earliest it has been since 2014.
Korean beef is also a hot item.
"Premium Korean beef gift sets priced roughly between 100 to 1,000 U.S. dollars are also on offer."
At department stores, premium beef priced 3,000 U.S. dollars saw sales soar.
Pre-orders for Korean beef at supermarkets went up by double digits on-year, as the weather is relatively hot, meaning people prefer refrigerated beef to grill rather than buying frozen beef that is used for soup .
"Sales of refrigerated meat went up to 36 percent in 2014, when Chuseok fell in early September. So we increased the number of refrigerated beef sets by ten percent this year.
In addition, everyday items like shampoo, health-related products including vitamins and Korean ginseng products, known to help boost physical and mental activity, also saw sales go up.
"I would like to buy health related products like ginseng. They are pricey but I can tell my parents like those goods."
"Beef, fruits, you can't eat them all and they get spoiled. So I prefer practical goods, like shampoo.
Canned luncheon meat is the number one best selling Chuseok gift this year. Many businesses use canned pork as the price also falls between 25 dollars and 80 dollars, within the 80-dollar limit that can be spent on gifts under the Improper Solicitation and Graft Act, known as 'Kim Young-ran Act'.
It also has a long expiration date and this year, a wider range of packaged canned meat, like packaged canned pork with olive oil, seaweed, and canned tuna filled the shelves.
Kim Hyesung, Arirang News.