[ISSUE TALK] BMW fire-gate: does it point to bigger issues with the South Korean market?
  • 6 years ago
BMW 사태, 한국 시장에 시사하는 바는? - 신상협 교수 대담

To further discuss this situation with BMW, as well as some other issues of the day, we have with us Professor Shin Sang-hyup from Kyunghee University. Thank you for making the time to come in today, professor.

My pleasure.

1 - When we look at this situation going on with BMW, we are reminded of the emissions rigging scandal with Volkswagen in 2015. But what's different is this scandal only seems to be happening in South Korea. It had been slowly developing for a few weeks, but then there seemed to be one incident every day and now it's a full blown scandal. There's much criticism of the slow response from both BMW Korea and the South Korean government. But what do you make of this whole affair?

2 - South Korea's transport ministry has stepped in now and is considering a wider punitive damage system to tackle this issue. Can you explain what that means?

3 - If something like this happens in other developed countries, how is it handled differently? What should South Korea be doing better?

4 - If we look further afield, this does not seem to be the only incident occurring with overseas brands. For example, the Reckitt Benckiser Oxy humidifier disinfectant scandal which killed dozens of South Koreans between 2006 and 2011, Sweden's Ikea deciding not recall the cabinet model which killed a U.S. toddler last year. From the perspective of South Korea, it seems like foreign companies are more lax about the rules when it comes to Korea and slower to respond. Do you think Koreans' concerns are justified?

5 - South Korea is a lucrative market for global companies. But sometimes it seems their customer care and safety seem to fall down somewhat. How do you think improvements could be made?

6 - What do you think South Korea needs to learn from this occasion, and what do you think foreign companies also need to learn?


7 - The Trump administration has reimposed a wave of tariffs on Iran. Of the various effects that may come, experts expect that oil could go to 90 dollars a barrel. What do you think?

8 - For Korea rising oil prices could be bad news. First South Korea has already seen exports to Iran fall 15% in the first half of this year, and that could drop even further by the end of this year. This is set to be a headache for Korean businesses, right?
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