New Era's Collaborative Origins and Cultral Significance with Jonathan Mannion
- 6 years ago
Before it was a staple in both hip-hop and streetwear culture, New Era was the official headwear provider for all of Major League Baseball.
In the video above, New Era and world renowned music photographer Jonathan Mannion talk about the history of both New Era and the MLB, as well as their ability to weave through so many cultures. We also discover the first time New Era changed the color of one of its caps came after a request from Spike Lee, when he asked for a Yankees hat to match a pair of Jordans.
Join Major League Baseball, New Era and the 30 Clubs in celebrating Opening Day. Show your team pride by getting your #CapsOn on this Monday, April 4th.
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In the video above, New Era and world renowned music photographer Jonathan Mannion talk about the history of both New Era and the MLB, as well as their ability to weave through so many cultures. We also discover the first time New Era changed the color of one of its caps came after a request from Spike Lee, when he asked for a Yankees hat to match a pair of Jordans.
Join Major League Baseball, New Era and the 30 Clubs in celebrating Opening Day. Show your team pride by getting your #CapsOn on this Monday, April 4th.
For up-to-date news and more: http://HYPEBEAST.com
View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV
Stay connected with us on your favorite social media platform:
http://FACEBOOK.com/hypebeast
http://TWITTER.com/hypebeast
http://TUMBLR.com/tagged/hypebeast
http://PINTEREST.com/hypebeast
http://INSTAGRAM.com/hypebeast