Stephen Joyce, a CEO of Dine Brands the mother company of 'Applebee's' and 'IHOP,' publicly argued the speculation that millennial culture is causing sit-down, casual, and family dining chains to go out of business. According to Business Insider, "I'd like to put to rest false news about the death of casual family dining and the abandonment by millennials of the categories." He also reported that 'Applebee's" sales grew by 3.3% over the past year, mostly because of increased traffic.