Millennials Blamed for Killing the Canned Tuna Industry The industry is pointing the finger at younger consumers who want
fresher options. According to CNBC, consumption of the item has tanked 42% per capita from the last 30 years through 2016. Vice President of Marketing and Innovation for Starkist,
via 'WSJ' Campbell Soup and Kraft Heinz, StarKist, Bumble Bee Foods and Chicken of the Sea International all have struggled as millennials turn away from processed foods. Bumble Bee and StarKist are offering flavors favored by millennials,
like sriracha. Chicken of the Sea is pitching tuna to younger consumers as a snack.