MoviePass is Quietly Collecting a lot of Data About You Mitch Lowe, the CEO of the subscription service, shed some light on the data collection at the Entertainment Finance Expo last week. We get an enormous amount of information. Since we mail you the card, we know your home address, of course, we know the makeup of that household, the kids, the age groups, the income. Then because you are being tracked in your GPS by the phone, our patent basically turns on and off our payment system by hooking that card to the device ID on your phone, so we watch how you drive from home to the movies. We watch where you go afterwards, and so we know the movies you watch. We know all about you. We don’t sell that data. What we do is we use that data to market film. Lowe is adamant that they will not sell the data, rather they will use it to turn the app into something that will also help subscribers find places to eat or drink after the movies.