Ferrari Museum in Maranello expands and exhibitions “Under the Skin” and “Infinite Red” open
- 7 years ago
The Ferrari Museum of Maranello today opens its new exhibition spaces and two exhibitions – “Under the Skin” and “Infinite Red” – in the presence of President and CEO of Ferrari Sergio Marchionne, Vice President Piero Ferrari, Director of the London Design Museum Deyan Sudjic and Mayor of Maranello Massimiliano Morini.
The Ferrari Museums enjoyed a record year in 2016 with more than 478,000 visitors, of whom 344,000 came to Maranello. So also in order to cope with a growing public, the Museum’s spaces have been extended by more than 600 square metres to a total of 4,100 square metres, creating a new wing that connects to the existing structure by means of a great continuous glass facade, and a new museum itinerary. In addition, a multifunctional space of about 300 square metres has been built, which can host up to 250 people for events, conventions and educational activities. The refreshments area and the Ferrari Store are also completely new.
Two new exhibitions, “Under the Skin” and “Infinite Red”, celebrate Ferrari on its 70th anniversary. The former recalls the founder and the evolution of the company’s innovation and style, while the latter covers the company’s history through its models.
The “Under the Skin” exhibition, created in partnership with the London Design Museum, recounts the creative and engineering development of Ferrari down the years through a series of exceptional cars beginning with the 125 S, the marque’s first car. Some technical drawings from the historical archive of the Prancing Horse and the engines on display reveal the design process of cars of all eras, casting an unprecedented eye over the engineering work hidden behind their exterior beauty. Design models and the Wind Gallery also show the evolution of styles and technologies down the years, recalling how Enzo Ferrari was at the forefront of experimenting with new scientific techniques. A parallel exhibition itinerary strongly linked to the first one reminds us of the main biographical stages, the work and the competitive spirit that has made Ferrari famous worldwide. The exhibition will move to the London Design Museum from November.
The Ferrari Museums enjoyed a record year in 2016 with more than 478,000 visitors, of whom 344,000 came to Maranello. So also in order to cope with a growing public, the Museum’s spaces have been extended by more than 600 square metres to a total of 4,100 square metres, creating a new wing that connects to the existing structure by means of a great continuous glass facade, and a new museum itinerary. In addition, a multifunctional space of about 300 square metres has been built, which can host up to 250 people for events, conventions and educational activities. The refreshments area and the Ferrari Store are also completely new.
Two new exhibitions, “Under the Skin” and “Infinite Red”, celebrate Ferrari on its 70th anniversary. The former recalls the founder and the evolution of the company’s innovation and style, while the latter covers the company’s history through its models.
The “Under the Skin” exhibition, created in partnership with the London Design Museum, recounts the creative and engineering development of Ferrari down the years through a series of exceptional cars beginning with the 125 S, the marque’s first car. Some technical drawings from the historical archive of the Prancing Horse and the engines on display reveal the design process of cars of all eras, casting an unprecedented eye over the engineering work hidden behind their exterior beauty. Design models and the Wind Gallery also show the evolution of styles and technologies down the years, recalling how Enzo Ferrari was at the forefront of experimenting with new scientific techniques. A parallel exhibition itinerary strongly linked to the first one reminds us of the main biographical stages, the work and the competitive spirit that has made Ferrari famous worldwide. The exhibition will move to the London Design Museum from November.