New Joy Ad: Subverting Stereotypes | Brand Equity

  • 8 years ago
Every once in a while a brand decides to challenge the status-quo and do something out of the ordinary. Joy is one such brand that decided to walk away from the 'beauty queen' endorsement strategy by casting an unconventional brand ambassador- Comedy queen Bharti Singh. Tune-in as Brand Equity talks to the creators of this campaign to understand how they mustered the courage to go with this very real yet clutter-breaking idea.