Virtual Reality: 'Out Of The Box'| Brand Equity

From gaming, healthcare, travel & tourism, film-making, education to even journalism, Virtual reality is redefining the way you look at the world. That’s why marketers today are attempting to place their brands in the ‘make-believe dimension’. After taking the western world by storm, VR has finally reached the Indian shores. We decided to take a look at how brands are attempting VR in the Indian market and how they see it evolve. Here's a special report.