In this edition of Brand Equity, Sonali Krishna chats with JWT’s new CCO Senthil Kumar and CEO Tarun Rai on Senthil’s appointment as the creative chief, the journey for JWT from here on & Senthil Kumar’s POA in upping the agency's creative quotient. Followed by a candid conversation with Jason Spero of Google on the increasing relevance of mobile & how advertisers need to begin with a mobile-first strategy.