Big Data has been in vogue since 2012, but alas ignored by Indian marketers. However, in the last one year, Indian marketers have slowly and steadily, adopted the Big data analytics. In this edition, Brand Equity Finds out, what progress has India made when it comes to Big Data and how marketers are using it to sharpen their marketing and targeted approach acumen? Tune in.

Barc India recently came out with their rural ratings. In this edition, Brand Equity looks at their ratings, specifically the English genre, which claims that close to 40% of the audience comes from Rural and finds out if it’s credible.

Cricbuzz, has released 3 TVCs, adding to its Cricket ka Keeda series that was launched earlier this year. In this edition, Brand Equity gets you a sneak-peek of the campaign. Tune in.