In the last couple of months, a host of well known advertising executives have turned entrepreneurs, and all of them claim to be different from traditional advertisers. In this edition, Brand Equity decided to put them in the spotlight and ask them to explain themselves, and find out from the marketers, whether they were amused or impressed?

In this edition of Brand Equity, ET NOW’s Sonali Krishna caught up with Peter Espersen – Head of Global Community Co-Creation at Lego, to find out what the brand is doing to keep engaging its audiences, how it continues to be relevant in a fast paced technology driven world, and what do they do once their fans grow up?

With the digital agency growing exponentially, clients & agencies are looking at ways to keep the consumers engaged. In this edition of Brand Equity, Jonny Stark – Senior VP, APAC at Razorfish, shares three campaigns that manage to shatter the digital ceiling thanks to their brilliant creativity, insight and execution.