Brand Equity: AirAsia Enters Indian Aviation Sector, Other Players’ Counter Attack

AirAsia – the new kid on the block in the aviation space, and its already causing the sector to hot up. And this already struggling sector is looking to become even more competitive once Tata and Singapore Airlines fly in its troops. So what’s the way forward for the Indian aviation sector and what are the current players planning as a counter attack? We decode this one for you.