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Managing Brand Equity Review

Sweat Equity: Marathons, Yoga, and the Business of the Modern, Wealthy Body Review

The Rational Animal: How Evolution Made Us Smarter Than We Think Review

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About

The Culting of Brands: Turn Your Customers Into True Believers For Kindle

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Best

Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy Review

Full Version Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service