Nissan's Leaf Gets Gamified: Winner Saves the Environment
Gamification Co - Mission Bay Conference Center
With all the talk about "gamification," traditional media companies have jumped on board in unique, entertaining and innovative ways to gamify their properties -- all with the goal of standing out in a crowded market, vying for the attention of increasingly fragmented audiences and deepening the "fun factor" that people associate with their brands. More and more, traditional media companies are making bold moves to deliver their content in new and refreshing ways, many of which involve elements of gamification.Hear from stakeholders in the new gamification of media properties movement -- tech-focused content owners and media companies willing to share insight on their current gamification strategies and various success stories -- all with an eye on how this blockbuster trend will reshape our experience of media.Audience members will hear first-hand how gamification happens at all levels of traditional media and the forces that will shape our interactive future.