Nike and Lance Armstrong Unite to Inspire and Mobilize the World in the Fight Against Cancer Nike today announced the launch of an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer.


The campaign, Its About You, includes a TV commercial and a collection of digital short films featuring inspirational cancer stories, new social networking elements to help ignite a groundswell of support to fight cancer, and dozens of LIVESTRONG city and sporting event moments across the United States and in France.