McDonald's CEO , Talks Affordability , After Stock Prices Drop.
ABC reports that McDonald's has come under
fire by customers angry over recent increased
menu prices, which has prompted the CEO
to address the issue of affordability.
In the company's latest earnings call,
McDonald's CEO Chris Kempczinski discussed
the fast food chain's Q4 results, which were mixed.
In the company's latest earnings call,
McDonald's CEO Chris Kempczinski discussed
the fast food chain's Q4 results, which were mixed.
Global same-store sales were up 3.4%,
short of Wall Street expectations, while
domestic same-store sales were up 4.3%,
more closely aligned with "normalized growth.".
Shares in McDonald's dropped nearly
4% on the New York Stock Exchange after
the company's Q4 earnings were posted.
Shares in McDonald's dropped nearly
4% on the New York Stock Exchange after
the company's Q4 earnings were posted.
Kempczinski reportedly admitted that
the company's sales had dipped in
the wake of increased menu prices.
The fast-food chain noted reduced transactions
among lower-income customers making under
$45K a year, one of the company's core consumers.
Eating at home has
become more affordable.
The battleground is certainly
with that low-income consumer, Chris Kempczinski, McDonald's CEO, via ABC.
According to Kempczinski, customers may
have been forced to dine out less as prices
and inflation remain high for eating out. .
According to Kempczinski, customers may
have been forced to dine out less as prices
and inflation remain high for eating out. .
The CEO stressed that the company
remains in a good position with its
value menu offerings, while promising , "some activity at the local level to
make sure we continue to provide
value for the lower-income consumer.".
What you're going to see is
more attention to affordability.
Think about that as an absolute
price point, which is more
important for that consumer to
get them into the restaurants
than maybe value messaging.
We are set up well to go after that, Chris Kempczinski, McDonald's CEO, via ABC.
What you're going to see is
more attention to affordability.
Think about that as an absolute
price point, which is more
important for that consumer to
get them into the restaurants
than maybe value messaging.
We are set up well to go after that, Chris Kempczinski, McDonald's CEO, via ABC