Netflix will completely phase out its Basic ad-free subscription plan, currently priced at $12 per month, starting this year. Going forward, Netflix subscribers will have a choice of Basic with ads ($7), Standard ad-free ($15.50), or Premium ($23). The Basic with ads plan remains one of Netflix's most popular lower-cost options. The change will first take effect in the UK and Canada, and then globally by the end of the year. Not all TV shows and movies are available on the ad-supported tier. Netflix cited the value of its content and expanding games and live sports offerings.