Tiger Woods and Nike
End 27-Year Partnership.
Tiger Woods and Nike
End 27-Year Partnership.
Woods made the announcement
on Jan. 8, ESPN reports. .
Over 27 years ago, I was fortunate to
start a partnership with one of the
most iconic brands in the world, Tiger Woods, via X.
The days since have been filled
with so many amazing moments
and memories, if I started naming
them, I could go on forever. , Tiger Woods, via X.
Phil Knight's passion and vision brought
this Nike and Nike Golf partnership
together and I want to personally thank
him, along with the Nike employees
and incredible athletes I have had the
pleasure of working with along the way, Tiger Woods, via X.
Nike also issued a statement.
Tiger, you challenged your competition,
stereotypes, conventions, the old school
way of thinking. You challenged
the entire institution of golf. You challenged us. And most of all, yourself.
And for that challenge we're grateful, Nike, via Instagram.
When Woods first signed his
multiyear contract with Nike in 1996, .
the reported $40 million agreement "was the richest endorsement deal for a professional athlete in history at the time," according to ESPN.
Woods' contract with Nike was renewed
three times throughout the golfer's career.
The 47-year-old signed a 10-year,
$200 million extension with Nike in 2013.
While reasons for the ended partnership were not disclosed, Nike announced in December that it was going to cut costs by $2 billion "over the next three years," ESPN reports. .
While reasons for the ended partnership were not disclosed, Nike announced in December that it was going to cut costs by $2 billion "over the next three years," ESPN reports.