Where Tiger Woods May Go Next After Ending His $500 Million Nike Partnership
- 3 months ago
After 27 years with Nike as his biggest sponsor, Tiger Woods confirmed Monday in a statement on X that he and the apparel giant were parting ways, ending a partnership that has paid him more than $500 million (before taxes and agents’ fees), according to Forbes estimates.
The deal accounts for more than a quarter of the 48-year-old golfer’s estimated $1.8 billion in career pretax earnings—a record total for an active athlete, roughly $300 million ahead of No. 2 Cristiano Ronaldo—and dwarfs the PGA Tour-record $121 million he has made in prize money.
It is also a big reason that Woods joined Forbes’ billionaires list in 2022, becoming one of only two athletes to enter the three-comma club while still active in their sports, along with NBA superstar LeBron James. (Michael Jordan and Magic Johnson are the other two athlete billionaires, but each reached the milestone long after he had retired from basketball.) Woods, who led Forbes’ list of the world’s highest-paid athletes every year from 2002 to 2011, now has an estimated net worth of $1.1 billion.
Brett Knight, Forbes SportsMoney reporter joins Forbes 'Talks' to discuss the end of the Tiger Woods and Nike partnership and whats ahead for the golf superstar.
0:00 Introduction
0:17 The Beginning Of Nike And Tiger
1:30 How The Partnership Changed The Landscape Of Endorsements For Golf Athletes
4:57 Tiger Has Made His Mark
8:30 Tiger's Future Branding Opportunities
Read the full story on Forbes: https://www.forbes.com/sites/brettknight/2024/01/08/where-tiger-woods-may-go-next-after-ending-his-500-million-nike-partnership/?sh=663a8cb7f001
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
The deal accounts for more than a quarter of the 48-year-old golfer’s estimated $1.8 billion in career pretax earnings—a record total for an active athlete, roughly $300 million ahead of No. 2 Cristiano Ronaldo—and dwarfs the PGA Tour-record $121 million he has made in prize money.
It is also a big reason that Woods joined Forbes’ billionaires list in 2022, becoming one of only two athletes to enter the three-comma club while still active in their sports, along with NBA superstar LeBron James. (Michael Jordan and Magic Johnson are the other two athlete billionaires, but each reached the milestone long after he had retired from basketball.) Woods, who led Forbes’ list of the world’s highest-paid athletes every year from 2002 to 2011, now has an estimated net worth of $1.1 billion.
Brett Knight, Forbes SportsMoney reporter joins Forbes 'Talks' to discuss the end of the Tiger Woods and Nike partnership and whats ahead for the golf superstar.
0:00 Introduction
0:17 The Beginning Of Nike And Tiger
1:30 How The Partnership Changed The Landscape Of Endorsements For Golf Athletes
4:57 Tiger Has Made His Mark
8:30 Tiger's Future Branding Opportunities
Read the full story on Forbes: https://www.forbes.com/sites/brettknight/2024/01/08/where-tiger-woods-may-go-next-after-ending-his-500-million-nike-partnership/?sh=663a8cb7f001
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.