The Eden Project has unveiled new branding which aims to reinforce its position as a leading voice in the environmental movement.

The rebranding work – the first in Eden’s history – completely refreshes the project’s visual identity and formalises its unique, positive approach to the discourse around environmental issues.

The new brand architecture has been designed in preparation for the Eden Project’s expansion into new locations, including Morecambe and Dundee, and will enable a more streamlined approach to co-branding with partner organisations.