The two local Business Improvement Districts (BIDs), Lancaster and Morecambe, have collaborated with Dave Guest (ex-BBC North West reporter) to produce a short, promotional video for Lancaster and Morecambe titled Time and Tide.

The video extols the virtue of spending time in both Lancaster and Morecambe and highlights the many things that are available for both visitors and residents alike to see and do. ‘Time’ refers to the deep historical roots the area has and ‘Tide’ refers to Morecambe Bay. It perfectly encapsulates our local offering which many believe is unique in the United Kingdom.