NBA's Media Rights Up for Grabs: Will the NBA Switch to Streaming?

Benzinga
Benzinga
  • 7 months ago
The NBA's current media rights deal ends after the 2024-25 season, and the league will negotiate a new deal. Many major media companies are expected to bid for NBA rights, including incumbent partners Disney/ESPN and Warner Bros Discovery, NBCUniversal, YouTube, Amazon, Apple, and potentially Netflix. International reach and younger viewers are important, which makes YouTube and Netflix attractive partners given their global userbases. Amazon is also seen as serious about sports. The new rights deal could generate 200-350% more revenue for the NBA and significantly reshape the sports media landscape.

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