Apple Enters VR/AR Market

  • last year
Apple has unveiled its new headset called "Vision Pro," which combines virtual reality (VR) and augmented reality (AR) technology. The headset features advanced capabilities such as 12 cameras, six microphones, and various sensors for user interaction through eye and hand gestures. Despite its impressive features, analysts are skeptical about its initial success due to its high price and the lack of a compelling reason for consumers to use it for long periods. Apple sees Vision Pro as its first step into "spatial computing," while Facebook's Mark Zuckerberg promotes the concept of the "metaverse." Analysts expect modest sales figures for the headset, projecting 150,000 units in the first year and 1 million units in the second year, compared to Apple's annual iPhone sales of over 200 million units. It is reported to be priced at $3,500.