Sasikumar Adidamu is the Chief Distribution Officer, Institutional Sales at Bajaj Allianz General Insurance. Prior to this role, Sasikumar was the firm’s Chief Technical Officer managing underwriting, claims, reinsurance and risk management portfolio. He worked with public sector companies for 12 years before joining Bajaj Allianz in the year 2001. Sasikumar explains why insurance uptake among MSMEs is low, the challenges involved for insurance companies, popular insurance types among MSMEs, etc.