Pooja Yadav is responsible for end-to-end product management from conceptualization to roll-out at Edelweiss General Insurance. She comes with over 18 years of experience in product management, sales & distribution strategy, and customer retention & service quality. Talking to FE Aspire, Pooja explains whether Covid has helped in increasing insurance adoption among MSMEs, the role of MSME associations in increasing adoption, and how affordable existing insurance solutions for MSMEs are.