Cyber Monday
Sales Drop, For First Time, in History.
CNBC reports data from Adobe Analytics shows consumers in the United States spent
$10.7 billion on Cyber Monday.
CNBC reports data from Adobe Analytics shows consumers in the United States spent
$10.7 billion on Cyber Monday.
Overall, spending on Cyber Monday
was down 1.4% compared to 2020.
Adobe has tracked trends in
e-commerce spending since 2012.
This is the first year since research began that shows American consumers spent less on
Cyber Monday than the year before.
This is the first year since research began that shows American consumers spent less on
Cyber Monday than the year before.
Experts suggest consumers are
becoming more prone to spreading
their money out over time instead of
spending it on major shopping holidays.
Experts suggest consumers are
becoming more prone to spreading
their money out over time instead of
spending it on major shopping holidays.
Data shows U.S.
consumers spent $109.9 billion in
online marketplaces during November.
For 22 of those days, consumer
spending totaled over $3 billion.
Experts suggest these changes in
consumer habits may be due to
their concerns of ongoing issues
with the global supply chain.
Experts suggest these changes in
consumer habits may be due to
their concerns of ongoing issues
with the global supply chain.
Retailers also offered fewer
discounts in 2021.
For example, household appliances were discounted at a rate of about 8% in 2021.
In 2020, that rate was closer to 20%.
For example, household appliances were discounted at a rate of about 8% in 2021.
In 2020, that rate was closer to 20%