11 months ago

Entrepreneur Elevator Pitch S7 EP1: Apothékary

Entrepreneur
Entrepreneur
The first pitch comes from Apothékary Founder Shizu Okusa, who quit her job at Goldman Sachs to enter the wellness industry. Okusa is all business in the relaxed interview setting that introduces her to the audience, explaining Apothékary as a natural pharmacy that offers natural alternatives to over-the-counter products for stress, skin and beauty. The company also personalizes herbal medicines for its clients.

However, in her timed and pressure-filled pitch, Okusa makes an obvious mistake almost as soon as the elevator doors shut. Will she be able to recover and deliver the sort of pitch that sways our judges?