Interest in learning Korean has spiked since the launch of hit Netflix show "Squid Game", tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products.

Netflix's hit show "Squid Game" has inspired people around the world to learn Korean, according to tutoring services.

Language learning app Duolingo reported a 76% rise in new users signing up to learn Korean in Britain and 40% in the United States over the two weeks following the show's premiere.

Duolingo said it has more than 7.9 million active users learning Korean, its second fastest growing language after Hindi.

Source: Reuters