Akshay Kumar beats Virat Kohli as the most-visible celebrity in advertisements
- 3 years ago
In the year 2020, TVCs starring celebrities constituted 20% of the ad share; among celebs, film stars had an 80% share in the ads last year followed by sportspersons and TV stars who added 14% and 4% share respectively, according to TAM AdEx Celebrity Endorsement Report 2020.