Virat Kohli ranked most marketable sportsperson, beats Messi and Djokovic | Oneindia News
- 7 years ago
Cricketer Virat Kohli has been ranked 3rd most marketable sportsperson in the world, beating the likes of Lionel Messi and Novak Djokovic. The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal. Apart from his batting, Kohli’s personality is another factor that makes him so marketable. His fearless approach on the field, his body language, his modern attitude is just perfect to appeal to this generation.
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